Design-led smart lamps and smart furniture, built between the prototype bench and the production line. This is the working visual identity — the foundation the website and product collateral build on.
01 — Color
The palette is the product. Warm neutrals drawn straight from the materials — bone-china white, machined aluminum, graphite — with a warm accent borrowed from the 4 W LED's glow, and teal as the cool complementary counterpoint (warm light, cool control). Color is restrained on purpose: the object and the light are the color story.
02 — Typography
Three voices: Outfit — a rounded-geometric display face that's the closest cousin to the wordmark, set at a lighter weight (500) to read refined rather than chunky; Inter for clean, legible body; and IBM Plex Mono for the engineered details — specs, labels, the dot in the wordmark's world. All three are open-source and embedded (not CDN-linked) so they render identically across every browser and in-app webview.
Rounded geometric — the closest cousin to the wordmark. Lighter weight for a refined, designed-object feel.
Clean, neutral, highly legible at any size. The quiet workhorse behind the body copy.
For numbers, specs, and technical detailing. Open-source — signals the engineering underneath.
03 — Elements
Buttons
Spec tags
Spec table
04 — Wordmark
05 — Voice
Design-led, with an engineer's honesty. We let the object and the numbers speak, and we never oversell.
State the spec. "8 hours cordless," not "all-day freedom." Numbers earn more trust than adjectives.
The product is premium; the copy doesn't need to shout it. Short sentences. Room to breathe.
Name the open standard. Name the material. The openness is the pitch — say WLED out loud.
We sell a thing you keep and refresh — not a subscription. Frame longevity and control over novelty.